Know your audience

Knowing the audience your campaign is aimed at is key

There are over 11,000 students at Imperial College, with around 51% being Undergraduate students, and 49% Postgraduate students. Based on Fee status, 43% are home students, 45% are international students, 10% are EU students and 2% are unknown.  

Understanding the make up of the student community is a really useful way to ensure you are campaigning for things that students want. To see the latest full breakdown of student demographics, you can find the statistics from 2022-23 here.

For the past few years, over 40% of students at Imperial have voted in the main Leadership Elections 

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