What is a manifesto?
A public declaration of policy and aims, especially one issued before an election by a political party or candidate.
oxforddictionaries.com
Why do you need a manifesto?
Manifestos give you the chance to show and convince the electorate why you are the best candidate for the role. Written versions will be available on the website. Manifestos often say more about a candidate if they are not submitted in time. Any manifestos submitted after the set deadline will not be published at all.
ICU may use the submitted manifesto text and not accept further edits if after the deadline.
Other ICU communication channels that the elections email address may contact you to submit a further manifesto.
Other Union student media may also use the submitted manifesto text or contact you to submit a further manifesto.
These regulations are contained within the Code of Practice. In a nutshell, the SSP states that you cannot comment on the performance of a Union staff member or their department if they are a sole member of that department.
Manifestos and your photo must be uploaded to imperialcollegeunion.org/vote by noon 16th October 2025. There is a 250 word limit for all manifestos.
The purpose of an election manifesto is to convey your:
- Intent: What is the purpose of your campaign? What are your aims and policies?
- Views: what are your beliefs?
- Motivation: why are you running for this particular role?
A manifesto will help you spread your message as wide as possible so be clear on your intentions and ideas. This is your opportunity to inform the voter about you.
Content and structure
You should ensure that the actual content of your manifesto is SMART:
- Specific: What do you want to do?
- Measurable: How will you know when you've achieved it?
- Achievable: Is it in your power to accomplish it?
- Realistic: Can you realistically achieve it?
- Time-bound: When exactly do you want to accomplish it by?
If you are elected into a role, the Union will help you to produce realistic deadlines
Using this approach means you are setting out your ideas and intentions in a well-presented clear manner, and students voting in the election will be more interested in how you will actually do and achieve the goals you are setting. Down the line, students will be able to hold you to account much easier as well.
Also ensure that what you write is factually correct and uses information you have been able to obtain in a legitmate way. Basing your ideas on hearsay will not help you further down the line.
Equally, be creative! A manifesto can take the shape of many formats. Be bold yet be balanced. Using way too many words on your manifesto (or other campaign materials) may confuse voters.
Importance of a manifesto
Most importantly you should consider the students you represent, after all, this is why you are running for election.
Remember, people’s experiences at university can vary because of social, cultural and other differences. So think about issues that will be common to everyone regardless of their background. A good starting point is the one thing you have in common: you are all at university to get a degree and further your education. You can then start thinking about a broader range of issues that affect different people so always consider running ideas past specific groups if you’re unsure about something. Avoid making assumptions about what students different than you may need. A great way of doing this is to take part in student groups meetings, and ask them directly about what they’d like to change.
Gather your aims not only from your own experience but consult with friends, peers, and others in the Imperial community. In your role you represent student views, not solely your own
Familiarise yourself with the Union and College's structures, policies, constitution and the variety of strategies your work would feed into and influence. Reading any Imperial and Imperial College Union policies and frameworks already in place will help you position your aims. Absorb as much information before you start pulling your ideas and aims together so set time aside to work on your manifesto.
Ensuring your manifesto is inclusive
Language matters so don't overcomplicate any marketing materials you produce. We have students from all over the world, make sure everyone can read and understand what your aims are. Ask peers to read over your manifesto to see if it makes sense to them, ask them to critique it. Be careful in using slang, colloquial language or specific proverbs.
Everyone interprets words differently
Consider the following when writing and distributing your manifesto:
- Aim for simple, concise and straightforward language
- Ensure the size of your font is adequate
- Consider colour schemes and palettes
- Break up text into paragraphs
Choosing your photo
Particularly for full time positions: consider your choice of photo carefully; you can send out a strongly positive or negative message with the type of photo you use. Make sure you feature in it highly i.e. a group photo will confuse people because not all 24,000+ students know who you are. Choose a photo in which you feel you look friendly and approachable and that is high quality.
Needless to say that for many students, seeing your photo and manifesto online will be their first interaction and/or impression of you
If you choose to have specific artefacts or symbols in the photo that associate you with a particular group of people (such as Clubs, Societies or Projects, or Constituent Unions), then ensure you understand that is a conscious choice you need to make. This can equally encourage students to vote for you, or put them off.
Guidence on what you can and can't include in your campaign materials can be found in the candidate pack under Rules & Regulations
